A man lost his dog at a pet-friendly hotel and the hotel graciously agreed to host a billboard to help him find the animal.
Nice gesture on the hotel’s part but they could have leveraged this more to their advantage. Of course many people were going to see the billboard (and take pictures of it), so why didn’t they put their name on it? Something like “We care about our guests at Hotel Name! Please help us find their dog!”
Instead of getting the postive press attention they deserve for helping a patron their name is buried pretty deep in the news stories; clicking through links I finally found out that it was a Quality Inn:
“This is a person who really values his dog and I can appreciate that,” said Lillian Pushor, general manager of Quality Inn. “They become a part of your family and for him, you know, it might be more than just a family member, so we were just happy to help.”