Julia Monahan
following my passions:
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- Photography
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- Questions? Comments? Awesomely funny jokes? Let me have it!
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Info
- Summary
I am an energetic and passionate person who leads by example. It's important to me to communicate effectively and collaborate with my peers so the company will can reach its full potential.
I'm seeking a company that can challenge me to prove my strengths and also work on my weaknesses. Everyday should be an opportunity to push myself to find effective and creative solutions for my employer.
Experience- Mar 2009 - PresentDesign and Promotions Consultant / Freelance
- Built a variety of web pages for small businesses using different CMS such as Joomla and Wordpress
- Produced weekly B2B and B2C online newsletters
- Managed social media outlets for companies to strengthen presence
- Created comprehensive promotional strategies which included brand guidelines for future campaigns - May 2011 - Aug 2012Street Marketing Manager / Rocky Mountain Rollergirls
- Creating new interactive marketing ideas to engage potential fans
- Coordinating distribution of posters and handbills
- Working with local events to set up appearances - Jan 2012 - Jun 2012Marketing Intern / Denver Art Museum
- Coordinating with over 90 local businesses on promotional efforts for exhibitions
- Managing traffic flow with the creative team to insure businesses get their materials on time - Jun 2009 - Jan 2012Content Manager / This Week in Denver
- Managing workload for self and team members
- Evaluating trends to ensure optimum user experience
- Setting up weekly newsletter distribution for subscribers
- Updating social media outlets with relevant information - Feb 2009 - Oct 2011Brand Developer / Sage Green Style, Inc.
- Creating a cohesive visual identity on multiple touchpoints: business card, website, social media, packaging, etc
- Designing solutions for issues concerning media and branding
- Managing online social media to create a consistent brand voice - Jun 2007 - Feb 2009Graphic & Web Designer / The Parent Company
- Led design team in build out of new of babyuniverse.com which included redesigning the home, brand and category pages and creating a new Safety Center section.
- Producing new graphics for 5 websites on weekly basis
- Building newsletters for the website subscribers multiple times a week - Jun 2007 - Jan 2008Website Producer / eToys Direct
- Producing graphics for company websites on a weekly basis
- Building newsletters for the website subscribers multiple times a week
- Creating new pages as needed for sales department* Merged with Baby Universe to become The Parent Company
- Apr 2007 - Jun 2007Photographer / Unforgettable Images
- Assisting in set up for photo shoots
- Photographing subjects in studio
- Editing Images and Packaged Images for clients in Photoshop - Aug 2006 - Dec 2006Designer for Point Magazine / AIGA
- Designing page layouts for 4 page spread
- Writing and interviewing prominant designer for a 4 page feature
- Photographing for a feature spread
Education-
2011 - 2014University of Colorado at DenverMBA / MS in Marketing
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2001 - 2006Colorado State University-PuebloBA in Mass Communication and Design
Activities: Resident Assistant for University Housing, Student Activities Board Member
Additional Information-
Websites:
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Interests:photography, travel, concerts, snowboarding, roller derby
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Projects
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Posts
“Armed with tools to access data at any moment, they are poised to buy and expect retailers to be ready for them,” the study points out. To keep customers coming back, it advises, retailers must recast stores as places for discovery and interaction with products, where employees assist in the decision-making process and shoppers enjoy instant gratification.
I definitely think that the NRF’s study is proving that retailers need to find ways to connect with their audience. Most companies still overlook the basic branding philosophy that starts with customer service. It is the strongest and most personal connection they will get with their demographic.
Malls stopped evolving and relied on raising rent for far too long that when they started adding “Entertainment Centers” into their buildings it was too late. My own local mall added an ice skating rink that boosted visitors for a while but it was so mismanaged that they had a hard time holding onto the increased foot traffic.
I am a huge fan of the newer “back to the old days” town centers that curate shops in a residential setting. It definitely promotes brand loyalty when ‘your’ coffee shop is literally right downstairs and ‘your’ gym is across the street.
When cosmetics company Bare Escentuals decided to offer a customer loyalty program in May 2012, it took a non-traditional approach, giving fans personalized gifts and invitations to insider events rather than asking them to count points or accrue discounts.
Smart use of a traditional marketing tactic. Not only are the increasing their current customer’s brand loyalty but by making the gifts personalized for them they’re creating additional testimonials among their users. I’m sure that when someone compliments that woman on her make up she’ll immediately gush about how she got it for free and everything else about Bare Escentuals makeup.
As technology advances the advertising is finally catching up. Websites can now pull relevant information from online content to show you where to buy it, and now cell phone ads can respond to a snow day with ads telling you where to go buy that shovel and ice scraper.
What will the next step be? Ads for a nearby restaurant that show their lunch special from 10 to 2? Could it get even more segmented and suggest the meal based on the weather? Or how about based on the cell users past searches for food recipes? I think this could be happening sooner rather than later. The information is already out there, it’ll just take some savvy company to put it to good use.Sometimes I feel like we just collect data to make ourselves feel better but never really put it to productive use. Really interesting article about how some surprising brands that made it work for them.
Interesting social experiment. Does the actual product matter anymore? Are brands so powerful that the product is an afterthought?
I believe that whatever product The Hessian will end up representing it would still need to have quality and value to last. Branding is great for awareness and imprinting but the experience with the product is far more important.
We often think of branding as something that businesses use to identify themselves to their audience and strengthen their position in the market. But this article reminds us that it can also unify and create a movement from the ground up.
They talk about commissioned works or mockup ideas that could be done with the support of the city but why do we need them to begin the transformation? All we need is a small idea repeated, take for instance the rise of the new coloRADo slogan that many citizens have started using.
Nice little article with infographic explaining what brand’s are doing right (and wrong) on social media.
Great infographic on consumer data about brand pages and what we are doing right (and wrong) with them.
It’s great to see a big company understand how to use social media. They definitely understand the importance with engaging fans and the kind of free promotion listening to them can bring.
Looking at the list there are definitely a lot of trends that could be applied in the marketing world. I particularly like #7 Data Myning; consumers are starting to “own” their demographic data and if we (the business) want it we must provide something back in return. If we have gone from a generic to segmented advertising this is moving us into hyper segmentation.
The takeaway from this? If your company doesn’t already have the capability to tailor communication to an individual level then it’s time to start investing.
A man lost his dog at a pet-friendly hotel and the hotel graciously agreed to host a billboard to help him find the animal.
Nice gesture on the hotel’s part but they could have leveraged this more to their advantage. Of course many people were going to see the billboard (and take pictures of it), so why didn’t they put their name on it? Something like “We care about our guests at Hotel Name! Please help us find their dog!”
Instead of getting the postive press attention they deserve for helping a patron their name is buried pretty deep in the news stories; clicking through links I finally found out that it was a Quality Inn:
“This is a person who really values his dog and I can appreciate that,” said Lillian Pushor, general manager of Quality Inn. “They become a part of your family and for him, you know, it might be more than just a family member, so we were just happy to help.”
Spend on paid social media advertising will increase from $4.6 billion this year to $9.2 billion in 2016, according to a report set for release today from BIA/Kelsey.
It’s also interesting to note that they are putting a lot of emphasis into “Native” promotion over paid. Hopefully recognizing that advertising is finally embracing the next step and taking a more active role and communicating (instead of talking at) with their fans.
Ben & Jerry’s #CaptureEuphoria Instagram campaign… great interactive marketing campaign rewarding fans or sneaky spec work abusing fans for publicity.
For the next two weeks, visit your nearest Illegal Pete’s, purchase a New Belgium draft, and you will get a FREE 16 ounce Globe Glass (pictured). While this is a really incredible deal, it gets better. Not only do you get a free glass, but for every glass given, New Belgium, will donate a…
- adweek.com/adfreak/nikes-new-womens-athletic-tights-cut-bone-144586
Is roller derby culture invading mainstream? I know that leggings weren’t originally started by roller derby but the only reason I was ever aware of Black Milk (another legging company that Nike is definitely taking “inspiration” from with these).
Perhaps Nike took notice of this gap in the workout legging market. Maybe we’ll start seeing some wilder designs from the company that fit right in with the derby culture…
This marketing idea should have probably been stopped somewhere after the brainstorming phase… funny idea but no thought about the ramifications. Unfortunately the CMO comes off as either a) an idiot or b) believing that the average citizens are idiots.
Wendy is changing their logo but perhaps now it just looks like a Tim Horton’s knock off? Such a drastic change in typeface might cause a bit of a disconnect with consumers. I really do like the image update though…
Water is Life has a new video that takes people’s tweets with the hashtag #firstworldproblems and demonstrates just how true that is.
Definitely a good example of what a social media promotion should be doing - engaging in a conversation with the audience. Even if you that means taking a topical conversation and turning it into a serious one.
If people take such a narrow view of marketing to believe that a huge touch point is not a marketing role then they are doomed to fail.
Social media management has become one of the most direct ways to talk to and influence consumers besides direct contact.
Marketing is the effort to get someone to prefer your product over the competitors and in this increasingly noisy atmosphere it’s important to get as much direct engagement as possible.
Quite possibly my favorite ad this year - Not only did this ad stick to Wheat Thin’s campaign of “do what you do” but it pulled in some celebrity endorsement and managed to get the products name in the ad over 20 times in 30 seconds.
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Tweets
- My Top 3 #lastfm Artists: Bat for Lashes (12), Brand New (10) & The Vaccines (4) http://t.co/B7B7fNqrvf
- I just got some free music from @seawolfmusic on @noisetrade. Download it here: http://t.co/1ZqMlY3nzK
- RT @iheartSAM: This Friday's My Favorite Things tour is with Ruri Yampolsky, Director of Public Art Programs at @SeaOfficeofArts http://t.c…Apr 22, 13 from web Reply, Retweet, Favorite
- What's Driving Museums to Stay Open All Night — And What Are the Costs? | Artinfo http://t.co/ydkibAkAcr
- Somehow we always end up back at the beginning (@ Fadó Irish Pub & Restaurant - @fadoirishpub w/ 5 others) http://t.co/mIxZd2y78x
- $250 to see Prince in a small venue is a pretty good value. Isn't $100 for nosebleed stadium seats more outrageous? But you pay it for U2?Mar 25, 13 from web Reply, Retweet, Favorite
- My Top 3 #lastfm Artists: Muse (20), Thao with The Get Down Stay Down (2) & Rancid (1) http://t.co/B7B7fNqrvf
- I unlocked the “Naan-Sense” badge on @foursquare for checking into Indian restaurants. Chicken Tikka Masala me! Stat! http://t.co/K8l8rMzDDU
- I just unlocked the "Super Swarm" badge on @foursquare for checking in with 499 other people! http://t.co/fM1xZlUgUK
- I just unlocked the "Super Swarm" badge on @foursquare! http://t.co/D4KaJkqJq0
- oh hey @blkhrts you're on the Spin SXSW 2013 sampler! sweet deal. #denverdoesgoodMar 13, 13 from web Reply, Retweet, Favorite
- My Top 3 #lastfm Artists: Brand New (1), OK Go (1) & Foals (1) http://t.co/B7B7fNqrvf
- My Top 3 #lastfm Artists: Gossip (1), The Dovells (1) & Kaiser Chiefs (1) http://t.co/B7B7fNqrvf
- My Top 3 #lastfm Artists: Fletcher C. Johnson (1), The Lumineers (1) & DAY JOY (1) http://t.co/BRBY2Zwp
- My Top 1 #lastfm Artists: Calvin Harris (1) http://t.co/BRBY2Zwp
- Dairymen: If milk prices skyrocket, Congress is to blame http://t.co/IIYTwXTb
- My Top 2 #lastfm Artists: Chromatics (1) & Ape School (1) http://t.co/BRBY2Zwp
- I just reached Level 3 of the "Mall Rat" badge on @foursquare. I’ve checked in at 10 different malls! http://t.co/xLAg8dc3
- My Top 3 #lastfm Artists: Pinback (1), The Dandy Warhols (1) & Pere Ubu (1) http://t.co/BRBY2Zwp
- I just unlocked the "Foodie" badge on @foursquare for checking in at five different places rated by Zagat! http://t.co/ghWRAMfp
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Recent Tracks
- quiet things noone ever knows by Brand New
- Oh Comely by Brand New
- Interview (Neutral Geek Hotel appreesh) by Brand New
- Interview by Brand New
- Limousine by Brand New
- Limousine intro by Brand New
- Degausser by Brand New
- Degausser (Intro) by Brand New
- Interview by Brand New
- The Boy Who Blocked His Own Shot by Brand New
Brand NewKevin DevineSay AnythingManchester OrchestraStraylight RunAnathalloBaysideCopelandModest MouseAnberlinBroken Social SceneThe Honorary TitleThe Early NovemberNightmare Of YouNeutral Milk HotelPretty Girls Make GravesThriceThe FormatCobra StarshipOK GoGirl TalkDeath Cab for CutieJesse LaceyThe Postal ServiceArchitecture in HelsinkiAnnualsFuneral for a FriendThe MovielifeVampire WeekendBloc PartySomething CorporateLimbeckSingle FileMaking AprilLily AllenDoes It Offend You, Yeah?Saves The DayBetween the TreesArcade FireForgive DurdenJimmy Eat WorldThe Spill CanvasRancidBand of HorsesmewithoutYouGarbageGrizzly BearYeah Yeah YeahsMotion City SoundtrackFall Out Boy -
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